
The Chain Effect
Designing for Awareness
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This Fast-paced board game is a race to be the best food chain. Gather with friends to find out the true cost of doing business
The Chain Effect is a discursive board game where players act as blossoming fast food chains. They bid to make decisions quickly to ensure they have the most successful business.


Challenge ensues as the consequences of poor decisions slow you down...

Who should play?
This engaging game, designed for players aged 10 and older, lasts between 25 and 40 minutes and explores the impact of big business. Drawing inspiration from and other bidding games, it challenges players' ethics through fast-paced gameplay, where victory can be achieved by either accumulating 1 billion dollars in sales or reaching the game's conclusion.
The Chain Effect is intended to be played at the International Foodservice Distribution Expo, the game play workshop is followed by a guided discussion about ethical business practices and connected with sustainable practice resources.
Attendees are also given an informational infographic to further inform/ remind of the game experience.




